Toy Fair 2010: Diamond Booth
While having a few exclusive Star Wars pieces that weren't allowed to be photographed, the other things I was most interested in were the Marvel Select figures and the Minimates.
You may have heard that Marvel has a small sequel dropping this summer. A little movie called Iron Man 2. It also has the big screen debut of War Machine (Don Cheadle, replacing Terrence Howard). Both figures were slightly limited in articulation, but both had great sculpts both with the mask down or up. Nice touches like boot jets that flip up were added as well. Both have interlocking dioramas.
The next group of figures were a trio of mutants. The omnipresent Deadpool (I prefer the ToyBiz Marvel Legends mega-articulated version of a few years back) as well as a great series of Cyclops. Either in his original X garb, or his iconic X-Factor uni. Each of the Cyclops come with an interchangeable Scott Summers head. Also on display was an amazing Magneto (pictured here sans helmet). The sculpt was really a sight to behold. I think the best ever for a Magneto figure.
The ever expanding roster of Ghostbusters figures has the crew in labcoats, as well as a casual Dana. I asked the rep about the potential of an Ecto-1 playset. He said there was a definite possibility if some of their other licensed vehicles performed well. Let's keep our fingers crossed.
On the subject of licensed vehicles, check out the Back to the Future DeLorean with Marty McFly. I thought this figure was great, and the folks at Diamond were super excited about the possibilities of where they could go with the vehicles based on the licenses they own.
This was a full collection of Minimates licensed properties. Classic and Modern Star Trek, lots of Ghostbusters, The Spirit figures as well as mates based on Terminator Salvation.
Another thing the fine folks at Diamond were excited about were the Elite Heroes Minimates line. Think of them as Mega Cops and Firemen. Pictured here is an amazing looking Fire Copter. While not a license, they are expecting these heroes to perform well. I hope they are right.